La Nova Shopping Center

The La Nova shopping centre has opened to the public, following a revamp to create the first major international shopping centre of its kind in Hunan Province, with international architecture, urbanism and design practice Broadway Malyan acting as lead architect on the redesign of the centre, located in Changsha, the thriving provincial capital.

La Nova is owned by Bailian Ivanhoe Shopping Center (Changsha) Co. Ltd (‘Bailian Ivanhoe’), a 60/40 joint venture between Bailian Group, one of China’s biggest retail groups, and Ivanhoé Cambridge, one of the 10 biggest real estate companies in the world.

Broadway Malyan’s Shanghai-based team oversaw the refurbishment, expansion and repositioning of La Nova. The 45,000㎡ centre is strategically located in Wuyi Square, one of the most vibrant shopping and entertainment districts in Changsha.

The project has seen the transformation of La Nova from a department store into a world-class shopping centre, featuring a full range of retail, dining and entertainment opportunities. It boasts 90 tenants on six levels, is anchored by a 15,000-m2 Bailian Oriental department store and a nine-screen PolyBona cinema, and features state-of-the-art facilities.

With dynamic retailers such as Asobio, Bershka, C&A, H&M, Mango, Pull & Bear, Sephora, Starbucks, Toys ‘R’ Us and Zara, La Nova will be giving Changsha’s 7 million inhabitants the opportunity to enjoy a new shopping and leisure experience with international flair.

Add: No. 188 Huangxin Mid Road, Furong District, Changsha Hunan

Tel: 0731 84433588