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15 July 2015

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Short Videos Become New Way of Learning for Young Chinese

2019-10-08 Download Print Comment
BEIJING, Oct. 8 (Xinhua) -- Want to learn new skills? Instead of googling or signing up for offline courses, an increasing number of young Chinese now choose to watch short videos online.
 
Whether it's cooking tips or language skills, Internet users can learn from a variety of video content posted on popular short-video sharing apps such as TikTok, known as Douyin in China.
 
By the end of August, there were more than 54,000 users dubbed as "knowledge creators" with more than 10,000 followers each on Douyin, while more than 12.8 million short videos with informative content were released on the platform, according to Douyin.
 
"Short video apps are becoming new learning platforms for Chinese," said Wang Yuping, deputy head of the China Research Institute for Science Popularization.
 
To facilitate systematic learning through short videos, the institute recently partnered with Douyin and its parent firm ByteDance to train the "knowledge creators" and encourage them to compile their videos into albums for better learning experience.
 
Source: Xinhua