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15 July 2015

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Sino-Foreign Corporation Culture Summit Changsha 2017 Kicks off

2017-11-13 Download Print

The Sino-Foreign Corporation Culture Summit Changsha 2017 kicks off on Nov. 11, focusing on Chinese brand cultivation in the new era.

The 15th Sino-Foreign Corporation Culture Summit, organized by the China Research Institute of Enterprise Culture, was held in Changsha on 11 November 2017. More than 560 enterprise representatives at home and abroad participated.

The typical experience of developing corporate brand culture since the 18th CPC National Congress was summarized, the role of corporate culture in brand building discussed, the relationship between brand culture and cultural brand studied, the international exchange of brand culture cultivation promoted, and the general idea, objectives, and methods and measures of Chinese brand culture construction explored at the conference.

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Translator: Yu Jiangjiang

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